For the use under hardest conditions, without compromise. In the rough alps, on challenging trails and at places, which demand all your riding skills.
Outside of the comfort zone, where the magical moments are about to happen - that is the world of Seven; high-quality protectors, helmets and accessories.
Working meticulously on products and continuing to improve. Until the optimum is achieved. And inspiring riders such as mountain bike enduro superstar Sam Hill.
If they are content, the product is perfect. But only then. Until then work will continue nights and days. Because these riders are a part of the brand and the Seven family. They guarantee: Seven designs, what really inspires bikers. Resting on laurels does not agree with the mindset. Keep moving the game forward, that's more like it.
Seven - that is best gear.